Hi, I'm Lauren a researcher, a strategist and a lover of all things digital. Take a look around and see what I've been up to.
Hi, I'm Lauren a researcher, a strategist and a lover of all things digital. Take a look around and see what I've been up to.
In fourth grade, my best friend and I spent every day after school working to find a solution to students being injured by their heavy backpacks. We ended up creating a backpack that weighed the contents and alerted the student if the load exceeded 15 percent of their body weight. We went on to win the state invention convention, but more importantly, I discovered my passion for design, ideation and strategic problem solving.
Since then, I have channeled these passions into creating innovative marketing and advertising strategies. I've worked with small one man band startups and large multinational corporations, but the method is always the same. Strategy and design need to work together to convey a clear message.
Upon graduating from the University of Missouri School of Journalism with a degree in Strategic Communication, I joined Brädo Creative Insight as a Manager of Digital Creative Strategy. My days are filled with researching new technology, creating digital methodologies and forming strategies for some of the world's largest and most influential brands.
When I'm not traveling the country talking to our client's customers or in the office feeding my passion for all things digital, you might find me pursuing my lifelong love of road biking or adding to my growing succulent collection.
Developed research methodologies and subsequent brand strategies for a variety of global clients
Led in-person focus groups with a variety of target markets ranging from beer drinkers to surgeons
Monitored and analyzed online focus groups, communities and real time mobile research
Worked with clients to leverage digital tools to reach a variety of research objectives
Managed social media accounts (Facebook, Twitter, Pinterest, Google+, Instagram) with a following of over 150,000
Created marketing strategies for organic and paid posts across accounts
Generated weekly analytics reports on CPCs, CPAs and the success of each campaign
Worked with the SEO, PR and content teams to create cross platform plans to acquire customers
Analyzed current social media assets for Purina and created a strategy for promoting a national event to 18-24 year olds
Created a fully integrated advertising campaign for Purina to increase brand loyalty through National Pet Month 2016
Helped create the 2015 State of the YAYA Report by analyzing YAYA activity in the marketplace and translating the leanings into actionable insights
Presented our research to industry leaders across the country
Overhauled the branding design of the company and created a new logo and detailed brand standards
Designed a number of whitepapers and landing pages
Helped implement an inbound marketing strategy that generated 2927 percent more leads in its first quarter
Helped Account Strategists with client communication
Developed article topics and target publications for a variety of clients
Assisted in thought Leadership & Content strategy development
Designed a system for tracking client performance and ROI
Wrote and organized a thought leadership piece using interviews from candidates for European Parliament
Wrote and edited content for external marketing brochures
Conducted media outreach for global companies
Designed logos for client initiatives as needed
Designed and coded a variety of HTML email invites for global conferences
Wrote consumer messaging for the European Cosmetics Industry on a variety of key political and consumer issues
Projects managed the creation of content for a new members-only extranet
Columbia, Missouri
May - August 2013
Conducted research around the state of Missouri under a USDA grant in conjunction with five Mizzou academic departments
Compiled data and entered survey responses into computer software
Designed brochures and pamphlets to promote YMCA Camp Wapsie with a circulation of 10,000
Collaborated with camp director and director of marketing to create new promotional materials
Gained experience following extensive branding guidelines
Columbia, Missouri
Sept. 2011 - Jan. 2012
Conducted in-depth, independent research for academic studies.
Performed background research, developed codebooks, collected data, and conducted content analysis.
Studies predominantly focused on the impact of media on current culture, such as with young adults, women, and minorities.
May 2015
Bachelor of Journalism: Emphasis in Strategic Communications
Minors in Sociology & Business, Multicultural Certificate
Adobe Creative Cloud: InDesign, Illustrator, Photoshop, Lightroom, Muse, Premier Pro, After Effects, Dreamweaver, Acrobat XI Pro
Social Analytics Tools: Hootsuite, Engagor, Sprout Social, Tailwind, Sparktrend
Keynote
HTML/CSS
Intermediate Spanish
Microsoft Office
Olivia Coates Journalism Scholarship
Synor Creative Advertising Scholarship
Paul Synor Travel Scholarship
Dr. Ralph Plagman Leadership Scholarship
MizzouThon -The University of Missouri's Dance Marathon
Big Brothers Big Sisters of Mid-Missouri
Team Mizzou Advisory Council