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About Me


Hi, I'm Lauren a researcher, a strategist and a lover of all things digital. Take a look around and see what I've been up to. 

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About Me


Hi, I'm Lauren a researcher, a strategist and a lover of all things digital. Take a look around and see what I've been up to. 

 

In fourth grade, my best friend and I spent every day after school working to find a solution to students being injured by their heavy backpacks. We ended up creating a backpack that weighed the contents and alerted the student if the load exceeded 15 percent of their body weight. We went on to win the state invention convention, but more importantly, I discovered my passion for design, ideation and strategic problem solving. 

Since then, I have channeled these passions into creating innovative marketing and advertising strategies. I've worked with small one man band startups and large multinational corporations, but the method is always the same. Strategy and design need to work together to convey a clear message.

Upon graduating from the University of Missouri School of Journalism with a degree in Strategic Communication, I joined Brädo Creative Insight as a Manager of Digital Creative Strategy. My days are filled with researching new technology, creating digital methodologies and forming strategies for some of the world's largest and most influential brands. 

When I'm not traveling the country talking to our client's customers or in the office feeding my passion for all things digital, you might find me pursuing my lifelong love of road biking or adding to my growing succulent collection. 

 
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Experience


Experience


Work

Saint Louis, Missouri May 2015 - Present

Saint Louis, Missouri

May 2015 - Present

  Seattle, Washington June 2014 - May 2015

 

Seattle, Washington

June 2014 - May 2015

Senior Manager, Digital Creative Strategy

Developed research methodologies  and subsequent brand strategies for a variety of global clients

Led in-person focus groups with a variety of target markets ranging from beer drinkers to surgeons

Monitored and analyzed online focus groups, communities and real time mobile research

Worked with clients to leverage digital tools to reach a variety of research objectives

 

Social Media Strategist

Managed social media accounts (Facebook, Twitter, Pinterest, Google+, Instagram) with a following of over 150,000

Created marketing strategies for organic and paid posts across accounts

Generated weekly analytics reports on CPCs, CPAs and the success of each campaign 

Worked with the SEO, PR and content teams to create cross platform plans to acquire customers

  Columbia, Missouri Jan. 2015 - May 2015

 

Columbia, Missouri

Jan. 2015 - May 2015

Social Media Specialist

Analyzed current social media assets for Purina and created a strategy for promoting a national event to 18-24 year olds

Created a fully integrated advertising campaign for Purina to increase brand loyalty through National Pet Month 2016

Helped create the 2015 State of the YAYA Report by analyzing YAYA activity in the marketplace and translating the  leanings into actionable insights

Presented our research to industry leaders across the country

Columbia, Missouri May 2013 - Jan. 2015

Columbia, Missouri

May 2013 - Jan. 2015

Content Designer

 Overhauled the branding design of the company and created a new logo and detailed brand standards

Designed a number of whitepapers and landing pages

Helped implement an inbound marketing strategy that generated 2927 percent more leads in its first quarter 

Assistant Account Strategist

Helped Account Strategists with client communication

Developed article topics and target publications for a variety of clients

Assisted in thought Leadership & Content strategy development

Designed a system for tracking client performance and ROI

Brussels, Belgium Jan. - April 2014

Brussels, Belgium

Jan. - April 2014

Strategic Communications Intern

Wrote and organized a thought leadership piece using interviews from candidates for European Parliament

Wrote and edited content for external marketing brochures

Conducted media outreach for global companies

Designed logos for client initiatives as needed

Brussels, Belgium Jan. - April 2014

Brussels, Belgium

Jan. - April 2014

Communications and Public Affairs Intern

Designed and coded a variety of HTML email invites for global conferences

Wrote consumer messaging for the European Cosmetics Industry on a variety of key political and consumer issues

Projects managed the creation of content for a new members-only extranet

  Columbia, Missouri May - August 2013

 

Columbia, Missouri

May - August 2013

Field Researcher

Conducted research around the state of Missouri under a USDA grant in conjunction with five Mizzou academic departments

Compiled data and entered survey responses into computer software

  Cedar Rapids, Iowa Jan. 2012 - Present

 

Cedar Rapids, Iowa

Jan. 2012 - Present

Marketing Specialist

Designed brochures and pamphlets to promote YMCA Camp Wapsie with a circulation of 10,000

Collaborated with camp director and director of  marketing to create new promotional materials 

Gained experience following extensive branding guidelines

  Columbia, Missouri Sept. 2011 - Jan. 2012

 

Columbia, Missouri

Sept. 2011 - Jan. 2012

Strategic Communications Research Assistant

Conducted in-depth, independent research for academic studies.
Performed background research, developed codebooks, collected data, and conducted content analysis. 
Studies predominantly focused on the impact of media on current culture, such as with young adults, women, and minorities.


Education

  May 2015

 

May 2015

University of Missouri, Columbia, Missouri: May 2015 

Bachelor of Journalism: Emphasis in Strategic Communications                                           

Minors in Sociology & Business, Multicultural Certificate 


Technical Skills

Adobe Creative Cloud: InDesign, Illustrator, Photoshop, Lightroom, Muse, Premier Pro, After Effects, Dreamweaver, Acrobat XI Pro

Social Analytics Tools: Hootsuite, Engagor, Sprout Social, Tailwind, Sparktrend

Keynote

HTML/CSS

Intermediate Spanish

Microsoft Office


Awards & Recognition

Olivia Coates Journalism Scholarship

Synor Creative Advertising Scholarship

Paul Synor Travel Scholarship

Dr. Ralph Plagman Leadership Scholarship


Involvement

Director of Graphic Design

MizzouThon -The University of Missouri's Dance Marathon

Mentor, Lunch Buddy

Big Brothers Big Sisters of Mid-Missouri

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Representative

Team Mizzou Advisory Council


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Work


Work


Here are some of my favorite projects I've gotten to work on.

  EUVOTE Campaign Planbook

 

EUVOTE Campaign Planbook

  Interactive and Infographics

 

Interactive and Infographics

  Logo Designs

 

Logo Designs

  White papers and eBooks

 

White papers and eBooks

  Influence & Co. Branding. 

 

Influence & Co. Branding. 

  MizzouThon Branding

 

MizzouThon Branding

  Freelance Projects

 

Freelance Projects

  YMCA Camp Wapise Marketing Materials

 

YMCA Camp Wapise Marketing Materials